Founded in 1984 by Marshall Richardson, Tara Manufacturing is a family-owned and operated pool supply manufacturing company that is dedicated to producing high quality vinyl pool liners and strong, durable pool safety covers. Our manufacturing facility is located in North Alabama and we are committed to using American made virgin vinyl.
Our company is family-owned and operated and many of our family-based values are instilled in our company. Our mission statement expresses these values; (we) strive for excellent quality and service for our customers, to improve the quality of life for our employees and contribute to the improvement of our community. This mission drives our company and guides our plans for the future.
Tara has been a leader in the pool industry for over 30 years. We have played an important role in the development of the pool liner. Tara was one of the first companies to incorporate computers into the design and cutting process. The precision and speed of production increased and in 1993 we were the first company to guarantee a 5 day turnaround. Now we offer turnaround times of 1-3 days.
In 1994 Tara began archiving every order by serial number. Now we can remake any liner in our database just by the serial number. In 2008 we began to print the serial number on every liner. On every Tara Liner, the serial number and date of production is printed on the bead, where it is easy to access.
We were also the first manufacturer to provide an online order system. The site was a simple and easy way for our distributors to place orders. The site was redesigned in 2013 and became “Tara 24/7”. Now dealers and distributors of Tara products can use Tara 24/7 to place their orders, check the status and track it when it ships. This not only saves our customers time, it allows them to manage their business more effectively.
In 2012 Tara incorporated safety covers into our product line. Our goal was to build the strongest safety cover on the market. Testing by Wiley Laboratories, an independent testing company, showed that Tara Safety Covers exceeded ASTM standards. Tara Safety Covers are unique because they feature a double layer webbing design that sandwiches the seam. This feature combined with our heavy duty spring, and hemmed mesh and solid panels creates a safety cover that is one of the strongest and longest lasting available.
Our passion for building the best fitting pool liners and safety covers lead us to develop an automatic pool measuring device. Our Tara Laser measuring device improves the speed and accuracy of measuring a pool. Designed and built in-house, the Tara Laser, offers dealers a simple way to measure the perimeter of a pool. It can scan a pool in 20 minutes and records up to 1600 measurements. This level of precision and detail creates the best fit possible for a pool liner. Now in its second generation the Tara Laser is still the easiest, fastest and most accurate way to measure the shape of a pool.
Serving our customers is more than just a slogan. To ensure our customers receive our products in the best condition possible we took the additional step of delivering our liners and safety covers to their distributor. We invested in a fleet of delivery trucks that transport our liners and safety covers directly from the factory floor to our distributor’s warehouses. Our white glove delivery service ensures that our customers valuable time isn’t wasted due to freight damage, shipping delays or lost shipments.
Since 1984, we have been more than a manufacturer for our customers. We are a resource for them, providing tools that make it easier to sell and install Tara products. We know that our customers' reputations rely, in part, on the durability and quality of our products. We also provide an effective, responsive customer service team that will help answer not just Tara-specific questions, but other general pool-related questions. Today, Marshall’s daughter Tara and her husband Larry share leadership of the company. Marshall still plays a role in the company though. He provides his time and wisdom in helping guide Tara Manufacturing into the future.